Samsung Holiday
OBJECTIVE The goal of this campaign was to redefine self-gifting as an entirely positive experience. We sought to convince shoppers that this season it's better to get what you really want. Insights show that people are shopping for themselves during the holiday season as well as others. We encouraged shoppers to “Get what you want,” guilt-free. We were also tasked with leveraging the full ecosystem of Galaxy products instead of focusing on a singular device. Each OLV targeted a specific passion point and audience.
PROCESS This required a 3 day shoot and a custom track. Ad agencies: Cheil and Barbarian Director: Keith Schofield. Fun Fact: This campaign was created entirely without the use of AI to generate a dancing dog.
MY ROLE I collaborated with global partners representing Samsung Electronics America to ensure our strategic goals were met and the final content was relatable to our target audience. I attended the shoot and provided art direction on set and approvals. I worked with internal teams and the agency to produce static online assets to accompany the video campaign.
