I am a concept-led art director with 15 years agency and in-house experience. I believe a great idea that's scrappily produced can win over hearts far more effectively than a super polished ad with no idea. I've worked on a number of brands and collaborated with internal and external teams convincing more Apple loyalists to buy Samsung phones, moms to buy more chips for the bbq or gameday or holiday gathering, travelers it's safe to fly during the pandemic era. I have a design and art direction background with a refined aesthetic. I have worked on all types of digital and print assets (large-format print to emails and digital ads). My creative is born out of human insight to bring brand stories to life in new and unexpected ways. I am also no stranger to video and photo shoots, acting as the creative client lead on set in my current role at Samsung. I'm ready to do whatever needs to be done to execute great ideas.